A brand best thrives on a solid, strategic foundation. So before we decide how yours will look, we will make sure you understand whom you want to attract, how you will stand out, and the qualities that make your brand unique. It all begins with some pretty big questions. In this discovery process, we will establish the who, what, where, and how to build the bridge between your brand and the success it deserves.
Your brand identity is the personality of your business. It consists of not only your logo but also the elements that evoke your brand’s emotion and promise. Your brand identity, like your brand strategy, is foundational in the establishment of your business. We will choose the forms, colors, typography, graphic elements, photography styles, and more, that, in combination, will uniquely set you apart. I will build an identity system toolkit that’s just as innovative as you are.
Whether you want to launch a new product, expand your brand’s reach, or spread the word about your online or offline events, I will help you define an approach to your marketing goals through strategy development, outlining tactics and touchpoints to create an entirely achievable plan that will best serve your ideal audience. Need help with the implementation? I am here to help make it all happen.
Graphic design is the process of visual communication through typography, photography, iconography, and illustration. It can be physical or virtual, compliments your message, and supports your brand’s visual consistency when applied to your marketing tactics. From brochures and infographics to websites and wayfinding to your entire brand’s identity, graphic design is the heart and soul of what I do.
When your potential clients are looking for a product or service, they search the internet. That’s why it’s crucial to have the most up-to-date website. Your website can be a business-generating machine and provide a positive online experience. Whether it is built with WordPress, Squarespace, or Shopify, I will work with you to create a website that best reflects your brand and services, making sure it speaks directly to your ideal clients and customers.
Connecting with your audience online and in real-time is just one of the ways you can increase awareness and engagement. By implementing a social media strategy in addition to your traditional marketing efforts, you will increase the possibility of having the right client visit your site. I will help you use social media as a business communication tool by creating a strategy, developing content, managing engagement, and providing informative analytics to help you grow your brand conversation online.
Email marketing is an essential component of your overall marketing strategy. An effective email marketing strategy can convert prospects into clients and keep your business top of mind. I can help you begin or customize your email communication to your ideal client. I’ll design eye-catching email templates, deliver copy that converts, and develop multi-level campaigns that cultivate your prospects over time and convert them to clients.
Jillfrances has been an invaluable creative partner. She developed the brand identity for both of my companies, along with countless creative assets, including websites, print materials, and infographics. She is an exceptional designer and strategic thinker who takes the time to understand our goals and helps us understand how each decision impacts the user experience.
Jack Phillips, CEO and Co-Founder, International Institute of Analytics