What Investors Actually Want to See

Your Guide to Building an Investor-Ready Pitch Deck

A step-by-step guide to the essential slides every investor-ready pitch deck needs. Whether you’re starting from scratch or reviewing a finished deck, this checklist helps ensure your presentation is complete, compelling, and clearly structured.

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Win Investors by Understanding Your Audience First

A Persuasive Presentation Starts with Fully Understanding Your Investors 

A strong pitch starts with the right perspective. This guide outlines 7 key factors to consider about your audience before building your deck, so you can craft a message that speaks directly to what investors care about most. From their investment focus to how they make decisions, knowing who’s in the room can make all the difference.

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Common Pitfalls to Avoid in Your Pitch Deck

How to Keep your Pitch Deck Focused, Credible, and Investor-Ready

Avoid the mistakes that weaken your pitch. This resource highlights the most frequent missteps founders make, from cluttered slides to missing the story, and offers practical tips to help your deck stand out with clarity, confidence, and impact.

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J F G Visual Communications is a full-service, multidisciplinary design studio specializing in brand strategy and identity, website design and development, and integrated visual communications.

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